Our Simple, Strategic Process

When you work with Double Par Strategies, we don't jump straight into designing. We follow a smart, four-step approach to make sure the work we do for you actually achieves your goals.

The Tee Off

Strategy & Discovery

This is where we listen and plan. We treat this phase as the foundation for everything that follows.

Goal Setting: We start with a conversation to understand what success looks like for you (e.g., "I need more event sign-ups," or "I need a more professional look").
Deep Dive: If it's a marketing project, we'll analyze your current strategy, audience, and competitors. If it's a design project, we define your style and audience first.
The Roadmap: We define a clear plan and the specific deliverables we’ll create to hit your targets.

The Fairway Drive

Creative Development

Once the plan is locked in, we'll get to work, blending strategy with style.

Drafting & Brainstorming: We start creating the initial concepts, whether it’s designing your logo options, drafting your key marketing messages, or building your content calendar.
Strategy Integration: We ensure every visual or piece of content is aligned with the goals we set in Step 1.
Initial Review: We present the first round of work for your feedback.

The Approach Shot

Refine and Perfect

This is the review and polish phase. We work with you to make sure the final result is exactly what you need.

Feedback & Revision: We carefully incorporate your feedback and make necessary adjustments to the designs or strategies.
Final Approval: You sign off on the work, ensuring everything—from the print files to the content plan—is perfect and ready for launch.

The Putt

Launch and Delivery

Time to send the work out into the world and start tracking the results.

Final Delivery: We deliver all finished assets (e.g., final logo files, print-ready banners, complete social media strategy document) organized and ready for use.
Guidance: We provide you with instructions on how to use your new assets or implement your new strategy effectively.
Follow-up: For marketing projects, we establish tracking methods to monitor performance and see how well the strategy is performing over time.